Amazon Ads Brand Innovation Lab × Esports World Cup Foundation
Level Up Season 2: International VIP Hospitality
Around the Paris premiere of Prime Video’s Level Up Season 2, YW3 ran a three-day international VIP program for Amazon Ads Brand Innovation Lab: flights, airport transfers, hotel check-in at Prince de Galles, premiere access and departures, with travel support around the clock.
The brief
Bring invited guests from Europe, the Middle East and North Africa, and the United States to Paris for the premiere, and look after each of them from the first flight request to the ride back to the airport.
delivered
International Flight CoordinationAirport Transfers & Ground TransportHotel Room Block & Check-InDedicated VIP Handlers24-Hour Travel SupportWelcome Letter & Welcome MaterialsPremiere & After-Party AccessDepartures
The delivery
- 3 daysof international VIP hospitality
- 24-hourtravel support and concierge
- 3 regionsEurope, the Middle East and North Africa, and the United States
Getting there
YW3 coordinated flights directly with each guest, building every itinerary around the guest’s own schedule and routing from Europe, the Middle East and North Africa, and the United States.
Round-trip airport transfers met every arrival in Paris, and dedicated vehicles covered movement between the premiere venues. As the guest list evolved, YW3 kept travel bookings and confirmations open through the night before the premiere.
The stay
Guests stayed at Prince de Galles, a four-minute walk from the premiere at Élysées Biarritz and the home of the after-party. YW3 and the hotel team handled check-in together.
Each guest was welcomed with a custom letter and the full agenda for the premiere. Dedicated on-site VIP handlers and a 24-hour travel desk managed arrivals and itinerary changes across the three days.
Premiere night
At Élysées Biarritz, VIP guests were met at the door, handed their welcome card and guest pin, and guided through the red carpet and into the cinema. After the screening, the same team walked them to the courtyard after-party at Prince de Galles.
Client Amazon Ads Brand Innovation Lab · Partner Esports World Cup Foundation · Hotel Prince de Galles, Paris
The itinerary was ours. The trip was theirs.
More B2B Brand Experience
WonderyNew Heights: The Advertiser Showcase
Bonfire VenturesThe Upfront Summit After-Party
FedExFDX Launch at NRF 2024
Your guests arrive once. Let’s make it effortless.
Brief us