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FedEx

FDX Launch at NRF 2024

FedEx

From the CEO keynote to the show floor: one connected B2B Brand Experience that launched fdx at Retail’s Big Show.

Show control
The keynote
From the house
The keynote presentation, designed by YW3, in sync with show control and the house.Film
Where
Javits Center, New York
When
NRF 2024: Retail’s Big Show, January 14 to 16, 2024
Practice
B2B Brand Experience
Programs
Premium Storytelling · Experiential

The brief

FedEx chose NRF 2024, Retail’s Big Show, to launch fdx, its data-driven commerce platform. President and CEO Raj Subramaniam took the main stage at the Javits Center for the Sunday keynote.

YW3 connected the launch end to end: the keynote presentation, the live show, the fdx environment on the show floor and attendee engagement tracked back to CRM.

YW3 delivered

Executive NarrativeKeynote DesignLive ShowProduct StoryEnvironment DesignBrand AnimationAR ExperienceCRM Integration

01

The results

Results From the keynote to the pipeline

  • 3Xexpectations for on-site lead generation
  • CRMengagement tied to the sales pipeline
  • Pressimpressions above the NRF benchmark
02

The keynote

Retail’s biggest numbers, designed to land in the room.

YW3 designed the keynote as a story told in data: $8 trillion in online retail sales, 15 million packages a day, a petabyte of data daily. Every build led to one idea, making supply chains smarter for everyone, and to the reveal of fdx.

YW3 built the presentation hand in hand with the CEO’s speechwriter. Every build was timed to the speech, and the slides ran live, cued line by line as Raj spoke.

Data as storyBuilt with the speechwriterCued live

A full house in the NRF 2024 keynote hall at the Javits Center
A full house for the Sunday keynote
Show control monitors during the keynote: Raj Subramaniam on the IMAG feed and his script on the prompter
Show control: the slides and the script, cued live
03

The launch

The keynote opened the show. The booth launched the platform.

On the Javits floor, the fdx environment carried the keynote’s line, making supply chains smarter for everyone, into a hands-on product story, with an AR photo moment guests took with them.

Custom brand animation by YW3 · From “For Everyone” to F.E. to FedEx
The FedEx booth, number 3674, on the NRF 2024 show floor at the Javits Center
The fdx booth on the Javits floor
The fdx booth desk with an interactive display, light lines and FedEx packaging
Interactive technology built into the booth
Creative and interactive technology built into the booth, with a hidden party-mode trigger
fdx, demoed live
A visitor holds up a phone with the FedEx AR experience beside the Making supply chains smarter for everyone sign
AR photo booth immerses attendees into the digital world of fdx
The end result: a shareable social video
04

Tracked to CRM

Every conversation, tracked back to CRM.

Attendance and engagement were captured and tied to the FedEx sales pipeline, so the launch was measured in leads, not footfall.

The fdx reveal on the NRF 2024 main stage screensWatch the NRF 2024 recap on YouTube ↗
FedEx at NRF 2024Recap

The takeaway

A CEO keynote and a booth became one launch. The story that opened Retail’s Big Show carried onto the floor and into the sales pipeline.

YW3 delivered

  • Executive Narrative
  • Keynote Design
  • Live Show
  • Product Story
  • Environment Design
  • Brand Animation
  • AR Experience
  • CRM Integration
Client
FedEx
Event
NRF 2024: Retail’s Big Show
Venue
Javits Center, New York
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