YW3 / Brand activations
Brand activations people step into.
Immersive experiences for pop-ups, premieres and product launches. Strategy, design, creative technology and production for brands and agencies.Immersive pop-ups, premieres and launches. Strategy, creative technology and production.
A rough outline is enough. Attachments are optional.
Featured work
Worlds fans walk into.
Amazon Ads Brand Innovation Lab × Disney·Pixar
Toy Story 5 Smart Playroom
Amazon Ads Brand Innovation Lab brought YW3 in to launch Toy Story 5 with a world families could step inside: Bonnie’s bedroom at 2,000 square feet, outside AMC at Westfield Century City, on opening weekend.
YW3 led creative strategy, spatial design, creative technology, fabrication, production and logistics, with eight interaction points powered by Amazon devices.
Amazon Ads Brand Innovation Lab × Universal Pictures
Wicked: For Good, Oz on Amazon
A three-day traveling pop-up across Manhattan: an interactive Yellow Brick Road led fans to two custom Wicked Cam video booths, one for each witch, with personalized scenes delivered to their phones as keepsakes.
Branded capture experiences
Photo booths. Video booths. And Glambot.
Photo booths, video booths and Glambot experiences, designed around the brand and the moment. Explore Young Sherlock and New Heights for photo capture, and Wicked for custom video booths.
Prime Video / New York Fashion Week
Young Sherlock: The GRWM Content Hive
YW3 turned getting ready into an experience for Prime Video: styling, beauty, an editorial portrait studio, photo-booth capture and cast encounters.
Portraits were captured, edited and delivered to creators the same day, with a custom digital tintype treatment.
Amazon · Wondery
New Heights: From Podcast to Franchise
For the Chiefs home opener, YW3 developed and produced The New Heights Tailgate, presented by Audible, across Walnut Street and KC Live! in Kansas City.
Photo-booth moments gave fans a personal keepsake within the larger live experience.
Live events & livestreams
In the room. Beyond the venue.
Nike / Air Max Day
Nike Dynamic Land Livestream
YW3 produced the eight-hour interactive Twitch livestream for Dynamic Land in Brooklyn: a multi-camera broadcast with real-time Unreal Engine graphics and live chat, run from a control room inside the venue.
One senior team, brief to load-out.
Strategy, design, talent, creative technology and production in one team, hired directly by brands or as an agency’s delivery partner. Scope is set project by project.
Brief us
Hyundai JourneysHyundai partnered with YW3 and Annie Leibovitz. Portraits by Annie Leibovitz.
Ring, Good Neighbor EVERYDAYEnd-to-end agency for the 2021 launch and the 2023 playbook; Ring ran it in the other years.
Independent since 2019. LGBTQ-founded and led. New York and Los Angeles, activating worldwide. Explore the full YW3 site.