Nike
Nike Dynamic Land Livestream
Turning Air Max Day into one physical experience with a global digital audience.
Watch the sizzle on YouTube ↗The brief
For Air Max Day, Nike partnered with YW3 to create Dynamic Land, a one-day phygital brand experience at the Douglas Greenhouse in Brooklyn.
More than 10,000 guests moved through immersive environments, creator programming and interactive moments. To take the experience beyond the venue, YW3 built an interactive eight-hour Twitch livestream that turned a single physical event into a global broadcast.
The results
- 10K+guests attended Dynamic Land in Brooklyn
- 1M+viewers experienced the event through the livestream
- 138Kconcurrent viewers
- 285K+engagements across stream and social
A phygital platform proving experiential ROI at global scale.
The idea
Turn a cultural moment into a global broadcast.
Air Max Day already had cultural relevance. The opportunity was to make the physical experience travel.
YW3 designed Dynamic Land as a connected phygital platform, then extended it through a livestream created specifically for digital audiences, allowing people around the world to participate in the event as it happened.
The platform
YW3 produced a custom interactive livestream powered by Unreal Engine and advanced broadcast production.
Leading livestream creators including Kai Cenat, GerNaderJake, Botz, NinjaJa and SushiDragon hosted the eight-hour broadcast, connecting online audiences to Brooklyn through commentary, gameplay and interactive moments. The result was one cultural experience unfolding simultaneously on-site and online.
YW3 role
Strategy · Experience Development · Creative Technology · Interactive Livestream · Broadcast Production · Cultural Tastemaker Casting
