Level Up Season 2: The Paris Premiere

YW3 designed the guest experience from the red carpet arrival and Rotunda reception to the screening room and after-party courtyard. The team managed fabrication, lighting and technical production across both venues, including the entrance truss, custom bar and signage.

YW3 also delivered the seven-screen digital display network, from the cinema entrance to the Rotunda reception, and integrated the content supplied by Amazon Ads Brand Innovation Lab.

YW3 applied the approved Esports World Cup 2026 design system to every piece a guest touched: the welcome card and envelope, the guest pin and its packaging, cocktail napkins, a custom popcorn box and water bottle sleeve for the cinema, and badges for the client and production teams.

The same system dressed the venue, from the flag at the cinema entrance and the welcome reception counter to custom neon that moved from the premiere to the after-party.

YW3 ran a full dress rehearsal at Élysées Biarritz to bring the host, orchestra and technical crew together before doors opened. Premiere night opened with Saudi coffee and tea in the Rotunda. In the cinema, OJ Borg hosted and Euterpe Paris performed the 2026 Esports World Cup anthem live before the screening. YW3 then managed the guest move to Prince de Galles for a courtyard after-party with live music, catering and bar service.

YW3 built the branded environment for the Rise to Legend photo booth and coordinated red-carpet photography. Guests could scan a QR code to open a dedicated gallery and download their portraits in real time.

YW3 coordinated flights, hotel stays and ground transfers for VIPs arriving from Europe, the Middle East and North Africa, and the United States. A 24-hour concierge and dedicated on-site VIP handlers managed arrivals and itinerary changes across the three-day program.