/* ===== Case study modules (template): cs-* ===== */
.cs-sec{display:flex;align-items:baseline;gap:14px;margin-bottom:clamp(18px,2.4vw,32px)}
.cs-sec .cs-n{font:700 .8125rem/1 var(--display);letter-spacing:.14em;color:var(--muted)}
.cs-sec .label{color:var(--ink)}
.on-dark .cs-sec .cs-n,.on-dark .cs-sec .label{color:var(--ash)}
.cs-band{padding-block:clamp(48px,6vw,96px);border-top:1.5px solid var(--ink)}
/* results: estimates are marked */
.cv-stats li .est{display:inline-block;margin-left:.5em;padding:2px 6px 1px;border:1px solid var(--ash);font:600 .625rem/1.2 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--ash);vertical-align:middle}
.cs-note{margin-top:18px;font-size:.8125rem;color:var(--ash);max-width:52em}
/* the idea: statement + cinematic wide film */
.cs-idea{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:clamp(24px,4vw,64px);align-items:end;margin-bottom:clamp(28px,3.6vw,48px)}
.cs-idea .cv-strategy{font-size:clamp(2.2rem,5.2vw,4.6rem);line-height:.92;text-wrap:balance}
.cs-idea p.lede{margin:0;max-width:30em}
.cs-cine{margin:0;position:relative;background:#000}
.cs-cine video{display:block;width:100%;aspect-ratio:21/9;object-fit:cover;background:#000}
.cs-cine figcaption{position:absolute;left:var(--gutter);top:clamp(14px,2vw,28px);display:flex;gap:12px;align-items:baseline;color:var(--paper);font:500 .75rem/1.3 var(--body);letter-spacing:.12em;text-transform:uppercase;text-shadow:0 1px 8px rgb(0 0 0 / .6);pointer-events:none}
.cs-cine figcaption b{font:700 1rem/1 var(--display);letter-spacing:.06em;color:var(--yellow)}
/* the experience: intimate, mirrored composition with numbered stops */
.cs-exp{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:clamp(24px,4vw,64px);align-items:start}
.cs-exp-t{display:grid;gap:18px;align-content:start;position:sticky;top:calc(var(--hh,76px) + 16px)}
.cs-exp-t p{margin:0;max-width:26em}
.cs-stops{display:grid;gap:0;margin:6px 0 0;padding:0;list-style:none;counter-reset:st}
.cs-stops li{counter-increment:st;display:grid;grid-template-columns:2.2em 1fr;gap:8px;padding:12px 0;border-top:1px solid var(--rule);font:700 1rem/1.15 var(--display);text-transform:uppercase;letter-spacing:.02em}
.cs-stops li::before{content:counter(st,decimal-leading-zero);font:700 .75rem/1.5 var(--display);letter-spacing:.12em;color:var(--muted)}
.cs-stops li span{display:block;grid-column:2;font:400 .875rem/1.4 var(--body);text-transform:none;letter-spacing:0;color:var(--muted);margin-top:3px}
.cs-inset{margin:0;background:var(--mist);padding:clamp(10px,1.6vw,22px)}
.cs-inset video{display:block;width:100%;aspect-ratio:16/9;object-fit:cover;background:#000}
.cs-inset .cap{padding-top:12px;color:var(--muted)}
/* the photo essay: modular editorial grid */
.cs-essay{display:grid;gap:clamp(8px,1.2vw,16px)}
.pe{display:grid;gap:clamp(8px,1.2vw,16px)}
.pe-full{grid-template-columns:1fr}
.pe-pair{grid-template-columns:1fr 1fr}
.pe-trio{grid-template-columns:repeat(3,1fr)}
.pe-feature{grid-template-columns:2fr 1fr}
.pe-feature.rev{grid-template-columns:1fr 2fr}
.pe figure{margin:0;display:grid;gap:8px;align-content:start}
.pe figure>img,.pe .ph{width:100%;display:block;object-fit:cover;background:var(--mist)}
.pe-full figure>img,.pe-full .ph{aspect-ratio:21/9}
.pe-pair figure>img,.pe-pair .ph{aspect-ratio:3/2}
.pe-trio figure>img,.pe-trio .ph{aspect-ratio:4/5}
.pe-feature{align-items:stretch}
.pe-feature figure{display:flex;flex-direction:column}
.pe-feature figure>img,.pe-feature figure>.ph{flex:1 1 auto;min-height:0;height:100%}
.pe-feature figure:first-child>img,.pe-feature figure:first-child>.ph{aspect-ratio:4/3;flex:none;height:auto}
.pe-feature.rev figure:first-child>img,.pe-feature.rev figure:first-child>.ph{aspect-ratio:auto;flex:1 1 auto;height:100%}
.pe-feature.rev figure:last-child>img,.pe-feature.rev figure:last-child>.ph{aspect-ratio:4/3;flex:none;height:auto}
.pe figcaption{font:500 .75rem/1.3 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.ph{display:grid!important;place-items:center;border:1.5px dashed #b9b9b4;color:#8a8a85;font:600 .6875rem/1.45 var(--body);letter-spacing:.12em;text-transform:uppercase;text-align:center;padding:12px}
.ph b{display:block;font:700 1.5rem/1 var(--display);letter-spacing:.02em;color:#6f6f6a;margin-bottom:6px}
/* the close: credits, partners, one CTA */
.cs-close{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,4fr) minmax(0,3fr);gap:clamp(24px,4vw,64px);align-items:start}
.cs-close h3{font:500 .75rem/1.2 var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin:0 0 12px}
.cs-caps{display:flex;flex-wrap:wrap;gap:8px;margin:0;padding:0;list-style:none}
.cs-caps li{font:700 .875rem/1 var(--display);letter-spacing:.06em;text-transform:uppercase;padding:9px 12px 8px;border:1.5px solid var(--ink)}
.cs-partners{margin:0;display:grid;gap:10px}
.cs-partners div{display:grid;grid-template-columns:5.5em 1fr;gap:10px;font-size:.9375rem}
.cs-partners dt{color:var(--muted)}
.cs-partners dd{margin:0}
.cs-close .btn{justify-self:start}
@media (max-width:900px){
  .cs-idea,.cs-exp,.cs-close{grid-template-columns:1fr}
  .cs-exp-t{position:static}
  .cs-cine video{aspect-ratio:16/9}
  .cs-cine figcaption{position:static;padding:10px var(--gutter) 0;color:var(--muted);text-shadow:none;background:transparent}
  .cs-cine{background:transparent}
  .pe-trio{grid-template-columns:1fr 1fr}
  .pe-trio figure:last-child{grid-column:1/-1}
  .pe-trio figure:last-child>img,.pe-trio figure:last-child .ph{aspect-ratio:2/1}
  .pe-feature,.pe-feature.rev{grid-template-columns:1fr}
  .pe-feature figure>img,.pe-feature .ph{aspect-ratio:4/3!important;height:auto}
}
@media (max-width:560px){.pe-pair{grid-template-columns:1fr}.pe-full figure>img,.pe-full .ph{aspect-ratio:4/3}}

.cs-swipe{display:none}
/* phones: the essay becomes a swipe carousel */
@media (max-width:760px){
  .cs-essay{display:flex;gap:10px;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;margin-inline:calc(var(--gutter) * -1);padding-inline:var(--gutter);scrollbar-width:none}
  .cs-essay::-webkit-scrollbar{display:none}
  .cs-essay .pe{display:contents}
  .cs-essay figure{flex:0 0 84%;scroll-snap-align:center;display:grid!important}
  .cs-essay figure>img,.cs-essay figure>.ph{aspect-ratio:4/5!important;height:auto!important;width:100%}
  .cs-swipe{display:flex;justify-content:space-between;margin-top:12px;font:500 .75rem/1.3 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
}

.pe-label{margin:clamp(14px,2vw,28px) 0 0;font:700 clamp(1.125rem,1.8vw,1.5rem)/1 var(--display);text-transform:uppercase;letter-spacing:.02em}
@media (max-width:760px){.cs-essay .pe-label{display:none}}

.pe-feature.rev.two{grid-template-columns:1fr 2fr 2fr}
.pe-feature.rev.two figure:nth-child(2)>img{aspect-ratio:4/3;flex:none;height:auto}
@media (max-width:900px){.pe-feature.rev.two{grid-template-columns:1fr}}
/* hero film plays in place */
.cv-lead .film-box{aspect-ratio:16/9}
.cv-lead .film-box video{width:100%;height:100%;object-fit:cover}
.print-poster{display:none}
/* experience: compact feature index */
.cs-exp-line{font:700 clamp(1.25rem,2.2vw,1.75rem)/1.05 var(--display);text-transform:uppercase;margin:0}
.cs-index{display:flex;flex-wrap:wrap;gap:8px;margin:4px 0 0;padding:0;list-style:none}
.cs-index li{font:600 .75rem/1 var(--body);letter-spacing:.1em;text-transform:uppercase;padding:8px 10px 7px;background:var(--ink);color:var(--paper)}
/* closing: credits, editorial CTA, image-led next project */
.cs-end{padding-bottom:0}
.cs-credits{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:clamp(24px,4vw,64px);align-items:start;padding-bottom:clamp(28px,3.6vw,48px);border-bottom:1.5px solid var(--rule)}
.cs-cta{display:flex;flex-wrap:wrap;align-items:end;justify-content:space-between;gap:20px 40px;padding-block:clamp(36px,5vw,72px)}
.cs-cta-t{font:700 clamp(1.75rem,4vw,3.5rem)/.98 var(--display);text-transform:uppercase;margin:0;max-width:18em;text-wrap:balance}
.cs-cta-t .hl{background:linear-gradient(transparent 12%,var(--yellow) 12%,var(--yellow) 90%,transparent 90%);-webkit-box-decoration-break:clone;box-decoration-break:clone}
.cs-next{position:relative;display:block;color:var(--paper);text-decoration:none;background:#000;overflow:hidden}
.cs-next img{display:block;width:100%;aspect-ratio:21/8;object-fit:cover;opacity:.62;transition:opacity .4s,transform .8s}
.cs-next:hover img{opacity:.8;transform:scale(1.02)}
.cs-next-t{position:absolute;left:var(--gutter);right:var(--gutter);bottom:clamp(18px,3vw,44px);display:grid;gap:10px}
.cs-next-t .label{color:var(--yellow)}
.cs-next-t b{font:700 clamp(2rem,6vw,5.5rem)/.92 var(--display);text-transform:uppercase;letter-spacing:-.01em;text-wrap:balance}
@media (max-width:900px){.cs-credits{grid-template-columns:1fr}.cs-next img{aspect-ratio:4/3}}
/* print / PDF: posters stand in for films, the results band keeps its black, the essay prints as a grid */
@media print{
  *{-webkit-print-color-adjust:exact;print-color-adjust:exact}
  video,iframe{display:none!important}
  .print-poster{display:block;width:100%;height:100%;object-fit:cover}
  .cs-cine .print-poster{aspect-ratio:21/9}
  .cs-inset .print-poster{aspect-ratio:16/9}
  .cv-results{background:#161616!important;color:#f8f8f8!important}
  .cs-essay{display:grid!important;overflow:visible!important;margin:0!important;padding:0!important}
  .cs-essay .pe{display:grid!important}
  .cs-essay figure{flex:none!important}
  .cs-swipe{display:none!important}
  .cs-essay .pe-label{display:block!important}
  .pe,.cs-cine,.cs-inset,.cs-next,.cv-results{break-inside:avoid}
  .site-head,.cv-close,.foot canvas{display:none!important}
  .cs-exp-t{position:static}
}
/* wrap-report modules */
.cs-ctx{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(16px,2.4vw,40px);margin-top:clamp(28px,3.6vw,48px);padding-top:18px;border-top:1px solid #3a3a37}
.cs-ctx b{display:block;font:700 clamp(1.75rem,3vw,2.6rem)/1 var(--display);color:var(--paper)}
.cs-ctx span{display:block;margin-top:6px;font-size:.875rem;color:var(--ash)}
.cs-idea-r{display:grid;gap:18px}
.cs-princ{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:0}
.cs-princ div{border-top:1.5px solid var(--ink);padding-top:10px}
.cs-princ dt{font:700 1rem/1.05 var(--display);text-transform:uppercase}
.cs-princ dd{margin:6px 0 0;font-size:.875rem;color:var(--muted);line-height:1.4}
.cs-idea{align-items:start}
.cs-plan{display:grid;grid-template-columns:1.25fr 1fr;gap:clamp(8px,1.2vw,16px)}
.cs-plan figure{margin:0;display:grid;gap:8px}
.cs-plan img{width:100%;height:100%;aspect-ratio:4/3;object-fit:cover;display:block;background:var(--mist)}
.cs-plan figure:first-child img{object-fit:contain;background:#4a5566}
.cs-plan figcaption{font:500 .75rem/1.3 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.cs-facts{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin:clamp(20px,2.6vw,36px) 0 0;padding:0;list-style:none}
.cs-facts li{border-top:3px solid var(--ink);padding-top:10px}
.cs-facts b{font:700 clamp(2rem,4vw,3.25rem)/1 var(--display)}
.cs-facts small{font-size:.45em;color:var(--muted)}
.cs-facts span{display:block;margin-top:4px;font:500 .75rem/1.3 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.cs-exp-sub{margin:0;color:var(--muted);max-width:24em}
.cs-ways{grid-column:1/-1;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(12px,1.6vw,24px);margin:clamp(28px,3.6vw,48px) 0 0;padding:0;list-style:none}
.cs-ways li{display:grid;gap:4px;align-content:start}
.cs-ways img{width:100%;aspect-ratio:7/6;object-fit:cover;display:block;margin-bottom:8px;background:var(--mist)}
.cs-ways .n{font:700 .75rem/1 var(--display);letter-spacing:.12em;color:#b39a00}
.cs-ways b{font:700 1.0625rem/1.05 var(--display);text-transform:uppercase}
.cs-ways li>span:last-child{font-size:.8125rem;color:var(--muted);line-height:1.35}
.cs-nums{margin-top:0}
.cs-num3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(24px,3.6vw,56px)}
.cs-num{display:grid;gap:16px;align-content:start;border-top:3px solid var(--paper);padding-top:16px}
.cs-k{margin:0;font:500 .6875rem/1.3 var(--body);letter-spacing:.16em;text-transform:uppercase;color:var(--ash)}
.cs-num h3{margin:0;font:700 clamp(1.5rem,2.4vw,2.1rem)/1 var(--display);text-transform:uppercase}
.cs-num h3 .y{color:var(--yellow)}
.cs-big{display:grid;gap:12px;margin:0;padding:0;list-style:none}
.cs-big b{display:block;font:700 clamp(2.2rem,3.6vw,3.4rem)/.95 var(--display);color:var(--yellow)}
.cs-big span{font-size:.8125rem;color:var(--ash)}
.cs-bars{display:grid;gap:8px}
.cs-bars div{display:grid;grid-template-columns:7.5em 1fr 3em;align-items:center;gap:10px;font:500 .6875rem/1 var(--body);letter-spacing:.1em;text-transform:uppercase;color:var(--ash)}
.cs-bars i{display:block;height:8px;background:#2c2c2a;position:relative}
.cs-bars i::after{content:"";position:absolute;inset:0 auto 0 0;width:var(--w);background:var(--yellow)}
.cs-bars .dim i::after{background:#6f6f6a}
.cs-bars b{font:700 1rem/1 var(--display);color:var(--paper);text-align:right;letter-spacing:0}
.cs-fine{margin:0;font-size:.8125rem;color:var(--ash);line-height:1.45}
@media (max-width:900px){.cs-ctx,.cs-facts{grid-template-columns:1fr 1fr}.cs-princ,.cs-num3,.cs-plan{grid-template-columns:1fr}.cs-ways{grid-template-columns:1fr 1fr}}
@media (max-width:900px){.cs-exp,.cs-idea,.cs-close{grid-template-columns:minmax(0,1fr)}.cs-ways{grid-template-columns:repeat(2,minmax(0,1fr))}}
/* final refinements */
.cs-ctxwrap{margin-top:clamp(32px,4vw,56px);padding:clamp(18px,2.4vw,28px);border:1px solid #3a3a37}
.cs-ctxk{margin:0 0 14px;font:500 .6875rem/1.3 var(--body);letter-spacing:.16em;text-transform:uppercase;color:var(--ash)}
.cs-ctxwrap .cs-ctx{grid-template-columns:repeat(3,minmax(0,1fr));margin:0;padding:0;border:0}
.cs-ctxwrap .cs-ctx b{color:var(--paper);font-size:clamp(1.5rem,2.4vw,2.1rem)}
.cs-ctxline{margin:16px 0 0;color:#d8d8d3;font-size:.9375rem;max-width:52em}
.cs-obs{display:flex;flex-wrap:wrap;gap:6px 18px;margin:0}
.cs-obs span{font:700 .875rem/1 var(--display);letter-spacing:.06em;text-transform:uppercase;padding-left:12px;position:relative}
.cs-obs span::before{content:"";position:absolute;left:0;top:50%;width:6px;height:6px;margin-top:-3px;background:var(--yellow)}
.cs-plan{grid-template-columns:1fr 1fr}
.cs-plan img{aspect-ratio:1/1}
.cs-plan figcaption{font:700 .875rem/1 var(--display);letter-spacing:.14em;color:var(--ink)}
.cs-facts{grid-template-columns:repeat(2,max-content);gap:48px}
.cs-ways b{font-size:1rem}
.cs-num details{border-top:1px solid #3a3a37;padding-top:10px}
.cs-num summary{cursor:pointer;font:500 .6875rem/1.3 var(--body);letter-spacing:.16em;text-transform:uppercase;color:var(--ash);list-style:none}
.cs-num summary::-webkit-details-marker{display:none}
.cs-num summary::after{content:" +";color:var(--yellow)}
.cs-num details[open] summary::after{content:" \2212"}
.cs-num details>*:not(summary){margin-top:12px}
.lb{position:fixed;inset:0;z-index:10000;background:rgb(10 10 10 / .94);display:grid;place-items:center}
.lb[hidden]{display:none}
.lb img{max-width:92vw;max-height:86vh;object-fit:contain}
.lb button{position:absolute;background:none;border:0;color:#f8f8f8;font:400 2rem/1 var(--body);cursor:pointer;padding:12px}
.lb-x{top:8px;right:12px}.lb-p{left:8px;top:50%}.lb-n{right:8px;top:50%}
@media (max-width:900px){.cs-ctxwrap .cs-ctx{grid-template-columns:1fr}.cs-plan{grid-template-columns:1fr}}
.cs-cta-t{line-height:1.1}.cs-cta-t .hl{background:linear-gradient(transparent 26%,var(--yellow) 26%,var(--yellow) 86%,transparent 86%);padding:0 .06em}
/* final pass */
.cs-ctxline b{color:var(--paper);font:700 1.15rem/1 var(--display);margin-right:4px}
.cs-ctxline span{color:#6f6f6a;margin:0 6px}
.cs-nums{background:var(--paper)}
.cs-nums .cs-num{border-top:3px solid var(--ink)}
.cs-nums .cs-k{color:var(--muted)}
.cs-lead{margin:0;display:grid;gap:6px}
.cs-lead b{font:700 clamp(2.6rem,4.4vw,4rem)/.9 var(--display);color:var(--ink)}
.cs-lead span{font-size:.9375rem;color:var(--ink)}
.cs-sub{margin:0;font-size:.875rem;color:var(--muted)}
.cs-nums details{border-top:1px solid var(--rule)}
.cs-nums .cs-bars div{color:var(--muted)}
.cs-nums .cs-bars i{background:var(--mist)}
.cs-nums .cs-bars b{color:var(--ink)}
.cs-nums .cs-fine{color:var(--muted)}
/* touchpoints: compact index */
.cs-ways{grid-template-columns:repeat(8,minmax(0,1fr));gap:10px}
.cs-ways img{aspect-ratio:1;margin-bottom:6px}
.cs-ways b{font-size:.8125rem;letter-spacing:.02em}
.cs-ways .n{font-size:.625rem}
@media (max-width:900px){.cs-ways{grid-template-columns:repeat(4,minmax(0,1fr))}}
/* mobile essay: hero images full width, supporting sets swipe */
@media (max-width:760px){
  .cs-essay{display:grid;gap:14px;overflow:visible;margin:0;padding:0;scroll-snap-type:none}
  .cs-essay .pe{display:grid}
  .cs-essay .pe-full figure{flex:none}
  .cs-essay .pe-full figure>img{aspect-ratio:4/3!important}
  .cs-essay .pe:not(.pe-full){display:flex!important;gap:10px;overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:calc(var(--gutter) * -1);padding-inline:var(--gutter);scrollbar-width:none}
  .cs-essay .pe:not(.pe-full)::-webkit-scrollbar{display:none}
  .cs-essay .pe:not(.pe-full) figure{flex:0 0 82%;scroll-snap-align:center}
  .cs-essay .pe:not(.pe-full) figure>img{aspect-ratio:4/5!important;height:auto!important}
  .cs-essay .pe-label{display:block}
}

/* client lockup: the hiring client leads */
.cv-lock{display:flex;align-items:center;flex-wrap:wrap;gap:clamp(12px,1.6vw,22px)}
.cv-lock img{display:block;width:auto}
.cv-lock-a{height:clamp(26px,3.4vw,46px)}
.cv-lock-b{height:clamp(26px,3.4vw,46px)}
.cv-lock-x{font:300 clamp(1.25rem,2vw,1.75rem)/1 var(--body);color:var(--muted)}
/* inside the numbers: rules line up across the three stories */
.cs-num3{grid-template-rows:repeat(4,auto)}
.cs-num3 .cs-num{grid-row:span 4;grid-template-rows:subgrid;row-gap:14px}
.cs-num3 .cs-num details{align-self:start}
.cv-lock-b.uni{height:clamp(30px,3.8vw,52px)}
/* ---- case-study template v2 (10 Oct) ---- */
#site:has(article.cv) .wrap{max-width:1680px}
@media (min-width:1101px){.cv .cv-top{grid-template-columns:minmax(0,8fr) minmax(0,4fr)}}
.cv-deliv-l{margin:0;display:flex;flex-wrap:wrap;gap:8px 18px;font:700 1rem/1.25 var(--display);letter-spacing:.05em;text-transform:uppercase}
.cv-deliv-l span{display:inline-flex;align-items:center}
.cv-deliv-l span::before{content:"";width:6px;height:6px;margin-right:8px;background:var(--yellow);display:inline-block;flex:none}
.cv-tier{display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 14px;margin:clamp(22px,2.6vw,34px) 0 0;font:500 .8125rem/1.3 var(--body);letter-spacing:.16em;text-transform:uppercase;color:var(--paper)}
.cv-tier span{color:var(--ash);letter-spacing:.12em}
.cv-results .cs-sec+.cv-tier{margin-top:8px}
.cv-stats.cv-prime{grid-template-columns:repeat(3,minmax(0,1fr));margin-top:14px}
.cv-stats.cv-prime b{font-size:clamp(3.25rem,7.4vw,6.75rem)}
.cv-stats.cv-prime span{font-size:1.0625rem;color:#d9d9d4}
.cv-reach{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(20px,3vw,48px);margin:14px 0 0;padding:0;list-style:none}
.cv-reach li{display:grid;grid-template-columns:auto 1fr;grid-template-rows:auto auto;column-gap:14px;row-gap:6px;align-items:baseline;border-top:1px solid #4a4a46;padding-top:14px}
.cv-reach b{font:700 clamp(1.75rem,2.8vw,2.5rem)/1 var(--display);color:var(--paper);font-variant-numeric:tabular-nums}
.cv-reach span{font-size:.9375rem;color:var(--ash);line-height:1.35}
.cv-reach .q{grid-column:1/-1;justify-self:start;font:600 .75rem/1.2 var(--body);font-style:normal;letter-spacing:.12em;text-transform:uppercase;color:var(--ash);border:1px solid #6a6a65;padding:3px 7px 2px}
.cs-ctx2{margin-top:clamp(32px,4vw,56px);padding-top:clamp(16px,2vw,22px);border-top:1px solid #3a3a37;max-width:60em}
.cs-ctx2 .cs-ctxk{margin:0 0 10px}
.cs-ctx2 .cs-ctxline{margin:0;font-size:1.0625rem;line-height:1.5;color:#d9d9d4}
.cs-ctx2 .cs-ctxline b{font:700 1.25rem/1 var(--display);color:var(--paper);letter-spacing:.02em}
.cs-ctx2 .cs-note{margin-top:10px}
/* legibility floor: supporting text never under 13px */
.cv .cap,.cv .pe figcaption,.cs-plan figcaption,.cs-facts span,.cv-meta dt,.cs-cine figcaption,.cs-k,.cs-ctxk{font-size:.8125rem}
.cs-sec .cs-n{font-size:.9375rem}
.cs-note,.cs-fine{font-size:.875rem}
.cs-ways .n{font-size:.8125rem}
.cs-ways b{font-size:1.1875rem}
@media (max-width:900px){.cv-stats.cv-prime,.cv-reach{grid-template-columns:1fr}.cv-stats.cv-prime b{font-size:clamp(3rem,15vw,4.5rem)}}
@media print{.cv-reach b{color:#f8f8f8!important}.cv-reach span,.cv-reach .q,.cs-foot{color:#c8c8c2!important}.cv-prime span{color:#e6e6e1!important}}
/* ts5 lock: context footnote, concept to reality, closing system */
.cs-foot{margin:clamp(28px,3.4vw,44px) 0 0;padding-top:14px;border-top:1px solid #3a3a37;max-width:70em;font-size:.875rem;line-height:1.5;color:var(--ash)}
.cs-foot b{color:var(--paper);font-weight:600}
.cs-c2r{position:relative}
.cs-c2r figcaption{display:flex;gap:10px;align-items:baseline}
.cs-c2r figcaption b{font:700 1rem/1 var(--display);letter-spacing:.08em;text-transform:uppercase;color:var(--ink)}
.cs-c2r figcaption span{font:500 .8125rem/1.3 var(--body);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.c2r-arrow{position:absolute;left:55.55%;top:44%;transform:translate(-50%,-50%);width:46px;height:46px;border-radius:50%;background:var(--yellow);color:var(--ink);display:grid;place-items:center;font:700 1.375rem/1 var(--body);box-shadow:0 0 0 6px var(--paper);z-index:2}
@media (max-width:900px){.c2r-arrow{left:50%;top:50%;transform:translate(-50%,-50%) rotate(90deg)}}
.cs-take{display:grid;gap:12px;padding-bottom:clamp(28px,3.6vw,48px);margin-bottom:clamp(28px,3.6vw,48px);border-bottom:1.5px solid var(--rule)}
.cs-take .label{color:var(--muted)}
.cs-take-t{margin:0;font:700 clamp(1.5rem,3.2vw,2.6rem)/1.08 var(--display);text-transform:uppercase;letter-spacing:.005em;max-width:28em;text-wrap:balance}
.cs-more-k{margin:clamp(36px,4.6vw,64px) 0 14px;color:var(--muted)}
.cs-more{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,1.8vw,24px);margin:0;padding:0;list-style:none}
.cs-more a{display:grid;gap:8px;color:inherit;text-decoration:none}
.cs-more img{width:100%;aspect-ratio:16/10;object-fit:cover;display:block;background:var(--mist);transition:opacity .3s}
.cs-more a:hover img{opacity:.85}
.cs-more b{font:700 1.25rem/1.05 var(--display);text-transform:uppercase}
.cs-end .cs-cta{margin-top:clamp(40px,5vw,72px)}
@media (max-width:700px){.cs-more{grid-template-columns:1fr 1fr}.cs-more li:last-child{display:none}}
/* ---- case-study system v3 (Wicked + XFCD): sequence, before/design/reality, worlds, ecosystem ---- */
.cs-cine img.cine{display:block;width:100%;aspect-ratio:21/9;object-fit:cover;background:#000}
.cs-lead2{margin:0 0 clamp(20px,2.6vw,36px);font:700 clamp(1.5rem,3vw,2.5rem)/1.02 var(--display);text-transform:uppercase;max-width:22em;text-wrap:balance}
/* sequence: the guest journey in chapters */
.cs-seq{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:clamp(10px,1.4vw,20px);margin:0;padding:0;list-style:none}
.cs-seq li{display:grid;gap:6px;align-content:start;border-top:3px solid var(--ink);padding-top:12px}
.cs-seq li:first-child{border-top-color:var(--yellow)}
.cs-seq img{width:100%;aspect-ratio:4/5;object-fit:cover;display:block;background:var(--mist);margin-bottom:6px}
.cs-seq .n{font:700 .8125rem/1 var(--display);letter-spacing:.14em;color:#b39a00}
.cs-seq b{font:700 clamp(1.0625rem,1.5vw,1.375rem)/1.02 var(--display);text-transform:uppercase}
.cs-seq li>span:last-child{font-size:.9375rem;line-height:1.4;color:var(--muted)}
.cs-route{display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 14px;margin:clamp(22px,2.8vw,36px) 0 0;padding:0;list-style:none;font:700 clamp(1.125rem,2vw,1.625rem)/1 var(--display);text-transform:uppercase}
.cs-route li+li::before{content:"\2192";margin-right:14px;color:#b39a00}
.cs-route .k{font:500 .8125rem/1 var(--body);letter-spacing:.14em;color:var(--muted);margin-right:6px}
/* before, design, reality */
.cs-b2r-k{margin:clamp(28px,3.4vw,44px) 0 12px;display:flex;gap:12px;align-items:baseline}
.cs-b2r-k b{font:700 1.125rem/1 var(--display);letter-spacing:.06em;text-transform:uppercase}
.cs-b2r-k span{font-size:.9375rem;color:var(--muted)}
.cs-b2r{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(10px,1.2vw,16px)}
.cs-b2r figure{margin:0;display:grid;gap:8px;align-content:start;position:relative}
.cs-b2r img{width:100%;aspect-ratio:3/2;object-fit:cover;display:block;background:var(--mist)}
.cs-b2r figure:not(:last-child)::after{content:"\2192";position:absolute;right:calc(clamp(10px,1.2vw,16px) / -2);top:calc(50% - 16px);transform:translate(50%,-50%);width:38px;height:38px;border-radius:50%;background:var(--yellow);color:var(--ink);display:grid;place-items:center;font:700 1.125rem/1 var(--body);box-shadow:0 0 0 5px var(--paper);z-index:2}
.cs-b2r figure.real img{outline:3px solid var(--yellow);outline-offset:-3px}
.cs-b2r figcaption,.cs-dev figcaption{display:flex;gap:10px;align-items:baseline;flex-wrap:wrap}
.cs-b2r figcaption b,.cs-dev figcaption b{font:700 1rem/1 var(--display);letter-spacing:.08em;text-transform:uppercase}
.cs-b2r figcaption span,.cs-dev figcaption span{font:500 .8125rem/1.3 var(--body);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.cs-plan2{margin:clamp(28px,3.4vw,44px) 0 0;display:grid;gap:8px}
.cs-plan2 img{width:100%;display:block;background:var(--mist)}
@media (max-width:760px){.cs-b2r{grid-template-columns:1fr;gap:26px}.cs-b2r figure:not(:last-child)::after{right:50%;top:auto;bottom:-13px;transform:translate(50%,50%) rotate(90deg)}}
/* creative technology */
.cs-tech{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:clamp(20px,3vw,48px);align-items:start}
.cs-dev{margin:0;display:grid;gap:8px}
.cs-dev img{width:100%;display:block;background:var(--mist)}
.cs-tech .cs-obs{margin-bottom:6px}
.cs-tech .cam-reel{margin-top:0;--camh:min(52vh,440px)}
/* two creative worlds */
.cs-worlds{display:grid;grid-template-columns:1fr 1fr;gap:clamp(18px,2.6vw,44px)}
.cs-world{display:grid;gap:12px;align-content:start}
.cs-world h3{margin:0;font:700 clamp(2rem,4.4vw,3.75rem)/.92 var(--display);text-transform:uppercase}
.cs-world>figure{margin:0;display:grid;gap:8px}
.cs-world>figure img{width:100%;aspect-ratio:16/10;object-fit:cover;display:block;background:var(--mist)}
.cs-world .w-row{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:14px;align-items:start}
.cs-world .w-row p{margin:0;font-size:.9375rem;line-height:1.45;color:var(--muted)}
/* three stops */
.cs-stops{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(10px,1.4vw,20px);margin-top:clamp(18px,2.2vw,28px)}
.cs-stops figure{margin:0;display:grid;gap:8px}
.cs-stops img{width:100%;aspect-ratio:4/3;object-fit:cover;display:block;background:var(--mist)}
/* ecosystem */
.cs-eco{display:flex;flex-wrap:wrap;gap:4px 0;margin:0 0 clamp(26px,3.2vw,44px);padding:0;list-style:none}
.cs-eco li{font:700 clamp(1.75rem,4.6vw,4.25rem)/1.02 var(--display);text-transform:uppercase;letter-spacing:.005em}
.cs-eco li:not(:last-child)::after{content:"\00b7";color:#b39a00;margin:0 .32em}
/* opportunity */
.cs-why{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(14px,2vw,32px);margin:0;padding:0;list-style:none}
.cs-why li{border-top:3px solid var(--ink);padding-top:12px;font-size:1.0625rem;line-height:1.45}
.cs-why b{display:block;font:700 1.125rem/1.05 var(--display);text-transform:uppercase;margin-bottom:6px}
@media (max-width:900px){.cs-seq{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:calc(var(--gutter) * -1);padding-inline:var(--gutter);scrollbar-width:none}.cs-seq li{flex:0 0 72%;scroll-snap-align:start}.cs-tech,.cs-worlds,.cs-why,.cs-stops{grid-template-columns:minmax(0,1fr)}.cs-tech .cs-dev img{max-height:70vh;width:auto;max-width:100%}}
@media (max-width:560px){.cs-world .w-row{grid-template-columns:1fr}}
.cs-facts.n3{grid-template-columns:repeat(3,max-content)}
.cs-planrow{display:grid;grid-template-columns:minmax(0,9fr) minmax(0,3fr);gap:clamp(20px,3vw,48px);align-items:start;margin-top:clamp(28px,3.4vw,44px)}
.cs-planrow .cs-plan2{margin:0}
.cs-planrow .cs-facts{grid-template-columns:1fr;gap:22px;margin:0}
@media (max-width:900px){.cs-planrow{grid-template-columns:minmax(0,1fr)}.cs-planrow .cs-facts{grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}}
/* before, walkthrough, after */
.cs-trio3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(10px,1.2vw,16px)}
.cs-trio3 figure{margin:0;display:grid;gap:8px}
.cs-trio3 img{width:100%;aspect-ratio:3/2;object-fit:cover;display:block;background:var(--mist)}
.cs-walk{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:clamp(12px,1.6vw,24px);align-items:start}
.cs-walk .walk-v{margin:0;display:grid;gap:8px}
.cs-walk .walk-v video{width:100%;aspect-ratio:9/16;object-fit:cover;background:#000;display:block}
.cs-walk .after{display:grid;grid-template-columns:1fr 1fr;gap:clamp(10px,1.2vw,16px)}
.cs-walk .after figure{margin:0;display:grid;gap:8px}
.cs-walk .after img{width:100%;aspect-ratio:4/3;object-fit:cover;display:block;background:var(--mist)}
.cs-walk .after img.tall{object-position:50% 38%}
.cs-walk .after figure.real img{outline:3px solid var(--yellow);outline-offset:-3px}
.cs-step{display:flex;gap:10px;align-items:baseline;margin:0 0 10px}
.cs-step b{font:700 1rem/1 var(--display);letter-spacing:.08em;text-transform:uppercase}
.cs-step span{font:500 .8125rem/1.3 var(--body);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.cs-step .arw{width:30px;height:30px;border-radius:50%;background:var(--yellow);display:inline-grid;place-items:center;font:700 1rem/1 var(--body);color:var(--ink);align-self:center}
@media (max-width:900px){.cs-walk{grid-template-columns:minmax(0,1fr)}.cs-walk .walk-v video{max-height:78vh;width:auto;max-width:100%;margin-inline:auto}}
@media (max-width:620px){.cs-trio3{grid-template-columns:1fr 1fr}.cs-trio3 figure:first-child{grid-column:1/-1}}

/* XFCD ecosystem: playbook logos, ink, one restrained row */
.cs-eco.logos{align-items:center;gap:clamp(18px,2.4vw,36px) clamp(30px,4.2vw,64px);padding:clamp(6px,1vw,12px) 0}
.cs-eco.logos li{font:inherit;line-height:0}
.cs-eco.logos li::after{content:none}
.cs-eco.logos img{display:block;height:calc(var(--h) * 1px);width:auto;max-width:none}
@media (max-width:640px){.cs-eco.logos{gap:22px 34px}.cs-eco.logos img{height:calc(var(--h) * .78px)}}
/* XFCD playbook-to-reality strip */
.cs-p2r figcaption.cap{display:flex;justify-content:space-between;gap:8px}
@media (max-width:640px){.cs-trio3.cs-p2r{grid-template-columns:1fr}.cs-trio3.cs-p2r figure:first-child{grid-column:auto}}
/* XFCD photo carousel */
.cam.ph43{width:calc(var(--camh) * 4 / 3)}
.cam.ph34{width:calc(var(--camh) * 3 / 4)}
.cam-box img:not(.print-poster){width:100%;height:100%;object-fit:cover;display:block}
@media (max-width:640px){.cam.ph43{width:86vw}.cam.ph34{width:60vw}.cam-reel .cam.ph43 .cam-box,.cam-reel .cam.ph34 .cam-box{height:auto;aspect-ratio:var(--ar,4/3)}.cam.ph34 .cam-box{--ar:3/4}}
/* XFCD ecosystem lockup: equal cells on X black, hairline dividers */
.cs-eco.lockup{display:grid;grid-template-columns:repeat(7,minmax(0,1fr));gap:0;padding:0;background:#0b0b0b;border:1px solid #0b0b0b;margin:0 0 clamp(26px,3.2vw,44px)}
.cs-eco.lockup li{display:flex;align-items:center;justify-content:center;height:clamp(96px,9vw,132px);padding:0 14px;border-left:1px solid rgba(248,248,248,.12)}
.cs-eco.lockup li:first-child{border-left:0}
.cs-eco.lockup img{height:calc(var(--h) * 1px);width:auto;max-width:100%;object-fit:contain}
@media (max-width:760px){.cs-eco.lockup{grid-template-columns:repeat(2,minmax(0,1fr))}.cs-eco.lockup li{height:84px;border-left:0;border-top:1px solid rgba(248,248,248,.12)}.cs-eco.lockup li:nth-child(even){border-left:1px solid rgba(248,248,248,.12)}.cs-eco.lockup li:nth-child(-n+2){border-top:0}.cs-eco.lockup li:last-child{grid-column:1/-1}.cs-eco.lockup img{height:calc(var(--h) * .85px)}}
/* XFCD launch pass */
.cs-eco-note{margin:-6px 0 clamp(22px,2.6vw,34px);max-width:68ch;font-size:.95rem;color:var(--ash,#5d5d58)}
.cs-eco.lockup li{height:clamp(84px,7.5vw,112px)}
.cs-credits.cs-credits-min{grid-template-columns:1fr}
/* Flagship case studies: full-bleed hero film, metadata back on the editorial grid */
.cv-film-full{margin-top:clamp(22px,2.6vw,40px);width:100%}
.cv-film-full .cv-lead{margin:0}
.cv-lead.cv-lead-full .film-box{aspect-ratio:auto;display:block;width:100%;background:#000}
.cv-lead.cv-lead-full .film-box video{display:block;width:100%;height:auto;aspect-ratio:16/9;max-height:calc(100vh - 64px);max-height:calc(100svh - 64px);object-fit:contain;background:#000}
.cv-lead.cv-lead-full figcaption.cap{margin-top:10px}
.cv .cv-top.cv-below,.cv-top.cv-below{display:block;margin-top:clamp(28px,3.4vw,52px)}
.cv-below .cv-aside{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);column-gap:clamp(24px,4vw,64px);align-items:start}
.cv-below .cv-aside>.cv-meta{grid-row:1 / span 3;margin:0}
.cv-below .cv-aside>.cv-block{grid-column:2}
@media (max-width:1100px){.cv-below .cv-aside{grid-template-columns:minmax(0,1fr)}.cv-below .cv-aside>.cv-meta{grid-row:auto}.cv-below .cv-aside>.cv-block{grid-column:auto}}
@media print{.cv-lead.cv-lead-full .film-box{aspect-ratio:16/9}}

/* Oct 10: mobile closing CTA */
@media (max-width:620px){
  .cs-cta-t{font-size:1.5625rem}
  .cs-end .cs-cta{margin-top:8px;padding-top:28px}
}